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Social Media Optimization is essentially using social media as a catalyst to grow your company’s online presence. Where some companies tend to just set up a profile on Instagram, Facebook or Twitter to be where their customers are, SMO is about strategically creating, building and maximizing your social media plan to connect with your target audience. SMO allows you to.
Search engines such as Google use an algorithm or set of rules to determine what pages to show for any given query.Keyword Research - Keyword research is often the starting point for SEO and involves looking at what keywords a site is already ranking for, what keywords competitors rank for, and what other keywords potential customers are searching for. Identifying the terms that searchers use in Google search and other search engines provides direction on what existing content can be optimized and what new content can be created.
Content Marketing - Once potential keywords are identified, content marketing comes into play. This can be updating existing content or creating brand new pieces of content.And in this way we complete our SEO process.
A corporate strategy sets the strategic goals for the company overall.
A business strategy sets a strategic goal for the business unit. If a company is small corporate and the business strategy is in one.
A functional (sector) strategy has set strategic goals to meet business or corporate goals and to continue to strengthen, improve or enhance the functional area.